Canva — Business Onboarding
Onboarding, Growth, Prototyping
Canva Business is Canva's plan for companies. Most people start it as a trial, and the first few minutes decide whether a real team gets set up or the trial quietly runs out.
In B2B Product Growth I redesigned onboarding for everyone who arrives at Canva Business, and prototyped it end to end so design review, research and engineering all worked from the same thing.
- Role
- Principal Product Designer, B2B Product Growth
- Team
- B2B Product Growth
- Timeline
- 2026
The context
Three ways into Canva Business
Admins who just upgraded
They started the trial. Now they need a team worth paying for: a name, people, a Brand Kit and templates.
Team members who were invited
They joined someone else's team, and need to see what it gives them without a tour.
New sign-ups with a work email
They are new to Canva, and their company may already have a team for them to join.
The video above is the admin path: start the trial, name the team, invite people, build a Brand Kit from the company's website, pick templates, then land on home with a short list of what to try next.
The principles
Six rules for every step
Simple
It must be incredibly simple.
Delightful
It must be delightful to complete.
Valuable
The value to the user is clear.
Clear why
It's obvious why each step is needed.
Skippable
It never gets in the way, and every step can be skipped.
Consistent
It works like Canva's other onboarding flows.
The flows for each audience, the experiments and what we learned are in the full case study.
